README

Thank you for visiting Day 1 of Demand Curve!

To make sure you get the most out of this material, we want to point out that there are two projects at the end:

• Project: Craft Your Own Growth Strategy

• Project: How to Steal from Competitors

The projects are the most valuable parts of the program, so we strongly recommend that you start by skimming the projects before completing the main readings.

Thanks again and enjoy! (Scroll down.)

W1D1

First day! Strategy.

Estimated time to complete: 6 hours.

Readings

• 📖 I. Welcome to the Course! (10 min)

• 📖 II. What a Growth Strategy Really Is (5 min)

• 📖 III. The Myth of Press, PR, and Virality (5 min)

• 📖 IV. Finding Your Target Audience (20 min)

• 📖 V. Value Props (20 min)

• 📖 VI. How to Pick the Right Acquisition Channel (30 min)

• 📖 VII. Growth Loops (10 min)

Project

• 🔨 Craft Your Growth Strategy (3 hrs)
• 🔨 Revisions Based on Instructor Feedback (1 hr)

Bonus Project

• 🔨 Competitor Analysis (1.5 hrs -- do this if you have extra time)

Additional Resources

• Example: Finished Competitor Report
• Template: Value Props
• Template: Competitor Report
• Glossary: Learn Marketing Words